Complementing her arts practice and varied employment in the arts, Amanda Alderson has worked in design since 1999. She specifically focuses on design for the arts industry. Past design jobs have included: Curtin University’s Department of Art Open Learning Australia program, Goddard de Fiddes gallery, Glick International, 100 Hubble, IASKA, iVEC and her personal website.
In 2013 Amanda Alderson partnered with Brad Coleman to form Tractor Parade.
| Tractor Parade |
Following are select examples of Tractor Parade’s design work:
Mundaring Arts Centre program guides
Mundaring Arts Centre fold out exhibition program guides: July - December 2013 February - June 2014 July - December 2014 February - June 2015 July - December 2015 February - December 2016
Taylor's Art and Coffee House
Re-branding, artwork photography, promotional material, signage, merchandise range including a colouring book and greeting cards for Taylor's Art and Coffee House in the Swan Valley. (2015 - 2016)
Albany Art Prize 2015
Branding, advertising, catalogue and print materials of the contemporary paining award: Albany Art Prize 2015.
ANZAC: Together, 100 years apart video
Scripting, interviewing, filming and editing the didactic video for the Together, 100 years apart ANZAC exhibition, showcasing the 11th Battalion research of the Western Australian Genealogical Society, and shown at the John Curtin Gallery.
Folded catalogue, invitation and wall designs for the Shire of Mundaring Art Acquisition Exhibition, curated by Ricky Arnold and presented by Mundaring Arts Centre, 2015.
Event poster designs and branding for live music and restaurant nightclub Deville's Pad. (2014 - 2015)
Tissue Culture & Art Project
Website redesign for the Tissue Culture & Art Project with a focus on showcasing the breath of international projects undertaken by TCA. (2014)
Swan Valley: Showcase in Canberra
Location and artwork photography and digital presentation for the Swan Valley arts and culture showcase in Canberra, curated bu Jude Van Der Merwe, 2015.
Albany Art Prize 2014
Branding, advertising, catalogue and print materials of the contemporary paining award: Albany Art Prize 2014.
Branding, photography, promotional material and marketing strategy for new fitness business, Benchmark. (2014)
Women of the Hills catalogue
Tri-fold catalogue and invitation for the Shire of Mundaring Art Acquisition Exhibition, curated by Philipa O'Brien and presented by Mundaring Arts Centre, 2014.
New business branding for Strummers, musical instrument repair shop and retail outlet. (2013)
Advertising material for Coveted Events' designer fashion and arts events: Caged and Style Stalker. (2013-2014)
Darlington Arts Festival
Double gate fold catalogue celebrating 50 years of the Darlington Arts Festival in 2013.
Michael Doherty: Moondyne Joe
Catalogue, website and print material for artist Michael Doherty's exhibition 'The Legend of Moondyne Joe, A VISUAL ODYSSEY', 2013.
Arts and Culture Plan: City of Swan
Report formatting of the Arts and Culture Plan, commissioned by City of Swan, developed by Jenny Kerr, Mundaring Arts Centre and Jude Van Der Merwe. (2013)
The More Collective
Double gate fold catalogue for The More Collective's exhibition at Mundaring Arts Centre, 2013.
Kiteracing Oceaninc Championships 2013
Branding, advertising and promotional print material for the inaugural Kiteracing Oceaninc international Championships in 2013.
| Amanda Alderson |
Following are examples prior to June 2013 of her design work:
Mundaring Arts Centre
Mundaring Arts Centre programme guides February - June 2012 July - December 2012 February - June 2013 July - December 2013 February - June 2014 July - December 2014 February - June 2015 July - December 2015 February - December 2016